On the opposite hand, e-commerce continues to thrive for fast-moving client items because of fast commerce platforms. FMCG corporations are seeing a 3-5% increase in e-commerce contribution, with alternate channels accounting for a quarter of complete gross sales. While the pattern favors fast commerce for necessities, discretionary purchases like apparel and electronics are correcting after a surge in online sales through the pandemic. According to Euromonitor, Thegioididong is the top ecommerce participant in VN for five years in a row. Subsequently, risk and trust would are also two essential components affecting individuals’s’ behavior in digital environments. There are three elements…